Pay Per Click

Pay per click or pay for ranking means that search results are not sorted by relevance, but to pay. It will not pay for the fade, but only if a search result is also clicked. The more the advertiser is willing to pay, the higher up his page is listed. Since these results represent nothing other than paid advertising, they must be labeled accordingly.

The concept of pay per click had initially little or nothing to do with search engine marketing. Pay per click simply meant that the number of banner ads displayed on the left or paid for, but for every click on such advertisements.

Pay per click is of interest to webmasters, because this type of advertising makes it possible to switch with a small budget advertising on popular portals and search engines.